Emails are as old as the internet itself. Organizations amass large quantities of e-mail addresses belonging to their clients and keep them in database. In this age of advanced technology, it has been found that the e-mails carries enormous marketing potential. Through e-mail marketing, companies can inform their existing clients about new products promotions as well as enticing new customers to buy the firms products and services. This is a cheap marketing platform. It can also be done using tailor-made packages that can address marketing needs for businesses of almost any magnitude.
A typical e-mail marketing application has an array of features which add on the overall flexibility of use in an organization. An effective email service should possess functions as evaluating success of campaigns and marketing efforts; arrange clients in categories, contacts management, ensuring the sent e-mails don’t end being interpreted as spam, create templates and so on. This is an automated operation that saves great deal of time. The main aim is, however, to propagate the appropriate message to the intended person.
The packages can be purchased as dedicated units or may come as supplement services. They are as follows.
1 – Act-On
It automates e-mails and gives SEO analysis. The package has ability to perform; web page visitor analysis, ROI (return on investment) calculation, offers character-based distribution apparatus, Individualized content generation. It is considered to be a cheaper software, at just $600 a month. It is, however, not as effective when social media client tracking is involved.
2 – Adobe Campaign
The cloud member of Adobe Marketing. Just like other marketers, it offers automated quick-fixes as well as specified client contact based needs. It has ability to create personal profiles using clients’ impression and character on all the firm’s facilities, make situation based e-mail specification, generate up to date contact list of clients using dynamic tools and job flows automation. The user is able to benefit from other Adobe resources such as Adobe Analytic and Media Optimizer to better understand organization’s clients.
Adobe is an established technology company and the services offered are up to standards. The software is, however, quite hard to use and will require reading a great deal of tutorials.
3 – Hubspot
One of the top scoring software in satisfaction score. It offers complicated services such as contact linking, blog-e-mail connection among others. It has the following features. It boasts subject personalization capabilities, list grouping, smart content generation and automated social network posting
It is a cheaper alternative going at a little over $200 a month. The services have been evaluated to be top notch, wooing in more clients. The application, however, gets more expensive with increased e-mail list. It is also not much incorporated with other platforms and tools.
4 – Callidus Cloud
It doesn’t have high satisfaction rating. It, however, has robust client identification tools and individual engagement capabilities. It is used to generate web page visitors list, offers HTML Templates and creates reports about marketing campaigns.
5 – Infusion Soft
It is software of choice for small organizations with utmost 25 employees. It’s not much detailed but rather, purpose-oriented. Such streamlined activities as analysis of client buying and clicks is put into consideration. It is an effective for campaign building, recording web page visits, generating updated reports about campaigns and creating web forms among others.
The software costs $199 a month, making it one of the cheapest application a company can purchase. More time is required to learn the software, though.
6 – Oracle Eloqua
Oracle has a lot of experience in database management and related fields. Oracle Eloqua offers cross-medium promotions that are easy yet complex. The user can get a glimpse of client’s chatter on social networks and use it to individualize campaigns. It has tools that perform such functions as, acknowledgement of campaign revenues categorizing sales by locality, categorizing campaign performance by medium and analyzing web and social networks traffic.
The pricing is exorbitant. It costs $2,000 a month. The reporting tools are also quite tough to use. The application however, comes with a wide array of filters and other tools that makes the cost reasonable.
7 – Pardot
It’s a product of Salesforce. Among its iconic features is Social Relationship Management (SRM) which emphasizes on clients interaction with firms on social networks. It boasts the following features; e-mail broadcasting scheduler, e-mail maker with templates, spam filter, ROI (return on investment) analyzer.
Pardot is quite costly, going at $1,000. Its SRM is however, easier to user.