Facebook is hands down the most popular social media site with more than a billion members, with research showing that more than half the number login every day into their accounts. And inasmuch as it may provide a platform for friends to connect and socialize, it can also be used to market one’s business.
Facebook has various tools which if taken advantage of by businesses, could lead to click throughs and greater conversions. For one, one can take advantage of the page, group or ad features to reach out to a new demographic. However, marketing on the site is different from traditional marketing and it calls for different techniques if a business wants to be successful in their campaign. So how does one carry out effective Facebook marketing ? Here are some pointers:
Facebook Marketing Plan
Goal and strategy Before you go ahead with your marketing campaign on Facebook, ensure that you have a clear goal for using the platform in marketing and a strategy that will enable you to achieve the goal. Having a goal and strategy will help direct your Facebook marketing and provide a threshold for the campaign’s success.
Be Present for Your Business
Have a human voice represent your business When people log in to Facebook, they do so to interact with other people. Nobody logs in to chat with an impersonal business. Consequently, the person managing your page must be able to present the content in a voice that seems real and affable as well as in a style that suits your business. A common mistake is for businesses to express themselves in their usual jargon which drives away clients. Instead, the person should be allowed to express content in their own words.
Posting regularly Facebook is built around frequent posts. With more than half of the site’s members logging in everyday,their main motive is to access fresh content and the best thing you could do is to regularly post new content. Even though it would be best that you post new content every day, a rule of thumb is to post only when you have interesting content, and use this to determine how often you think the audience wants content from you.
Interact with your customers
Encourage feedback and respond quickly Constantly encourage the other users to engage with your content by responding to the posts, or post comments of their own concerning your business or a topic that interests them and you. Also, when they post something, be swift in responding, preferably within 24 hours. Failure to respond will only weaken their willingness to engage with you in the future and this may lead to them drifting away.
Engaging media Part of the elements that make Facebook appealing is the platforms support of pictures and videos. As such,use these to keep your audience engaged as well as entertained. You can also spawn interaction with your audience through surveys, games and contests. Most users like it when the site is fun to them, and when they gain something from it that they can’t gain any other way. In connection to that, research shows that the most effective way to get users to like your page is through discounts and giveaways. Use all these to keep your audience on their toes.
Develop your relationships Ensure that you nurture your relationships with other site users. Know that it will take time to develop good relationships; so be patient. To nurture great relationships, ensure that you engage in conversations sincerely, provide content that is useful and come up with rewards for your loyal customers. This will help foster positive relationships with your audience.Launching your Facebook marketing campaign shouldn’t be a daunting task anymore. With those pointers,you should be on your way to marketing success on the platform.