SEO Link building is the process of making links on other websites. The natural links earned will directly or indirectly boost a website’s rank in Google and improve its reputation. To build a high quality link, you have to use link building strategies and tactics which include the following:
1 – Research on your Competitors
Look through your competitor’s link profiles and only pick the success areas to incorporate in your link building process. Some links cannot be obtained easily while others can be obtained from a high quality niche directory. You may also look at all relevant sites in your geographical area. You can compare different competitor’s products by carrying out deep analysis and come up with a conclusion. This will help you create a controversy and obtain objective information. Also, conduct a research on your competitor’s common backlinks.
2 – Use profile links
If you register to become a member of a particular site, there will be a link in your profile and some sites may allow quality links in that profile. Some sites such as twitter will give a no follow links. Therefore, use these profile links to get relevant niche profile opportunities and use them to build your own link.
3 – Internal Link
Make use of the posts and pages in your website. Internal links are very vital for backlinks building since you can regulate everything from the location to the anchor text. You can also use CMS plugin which automatically hyperlinks some words any time they appear in your websites. As you are writing your content, try you way into some topics which you have already written and link to it because it will make sense from the user’s perspective.
4 – Find people to read your content
People will not link to your content until they see and read it. Make sure you get the right people because not all people are potential linkers. Finding right to see, read and brand your content is an important strategy to link building especially in content marketing, brand awareness and social media. You will be able to correct spelling mistakes and even segment your content.
5 – Create a blog
If you consistently create a blog, you will be able to build links internally and attract even more. It is also important to note that creating a blog will not build any links for you but what you do with the blog matters a lot. Make sure the it’s relevant and matches with your topic and shows the greatness of your company. Try to keep your blog alive by posting them on regular basis and focusing on your customer’s needs and your industry at large. Remember to post a well-structured, relevant and useful content to ensure that the world links to it every now and then and obtain great backlinks.
6 – Relationship building
Build good relationships with people and turn what they say into great links in the short run and long run. You can build relationships by attending local meetings, group meetings and conferences. You can even answer questions on Quora, twitter, facebook and other social media platforms. If somebody is carrying out a survey or trying to test something, make sure you participate and ask as many questions as possible.
7 – Use Research papers
This strategy is important because research papers have some citations from websites and scholarly articles which will help you build your link. If you thoroughly study the research papers, you may even be an industry leader without your notice. You can also use printable resources with awesome designs to get some links which is useful in building your link.
8. – List the site in trusted directories
This is an important SEO link building strategy because people will see you online and get indexed in main search engines. Get online directories which will give you an opportunity to post any link on your website and offer important information to your clients. Niche directories and those that are attached to meaningful websites for a particular are the best choices.
9 – Request for Backlinks
This is the best way to commence the link building process especially for beginners. You can identify your relatives, friends, partners, colleagues and clients who have a site or a blog and request them to give you a backlink. Ensure it’s relevant and useful to your niche. Otherwise, it may not have much impact on your website.