Search engine optimization is defined as the process of determining organic search results. This implies that it is used to optimize keywords to improve the quality and quantity of web traffic in your site. However, SEO does not guarantee good results because it solely depends on your competitors.
How to Get Good Ranking ?
The manner in which you optimize your webpage has significant impact on its ranking. The following are some of the tips that help you get good ranking.
1 – Keyword in the title tag
if you want to be ranked better, put the keyword at the beginning of the title tag. This is because it provides the accurate description of the webpage content and assists the search engine how to rank the page.
2 – The length of the content
the larger the content is, the higher the chance that you will get a better ranking. This is because you will elaborate much aspects of your topic. Also, don’t duplicate your content and instead, produce an original copy for every page.
3 – Use the three links
Try to interlink pages on your website to improve their strength and get a better ranking. Make sure you include the keyword in the internal links. Outbound links is a great trust factor for google.
4 – Build domain trust
if you build trust factors in your domain your website will get a better ranking. Also, server location may also boost your rankings for a specific region or a country. The higher the number of linking domains, the greater is the domain trust leading to a higher the ranking.
5 – Update your content
Generally, newly updated content is preferred by Google Algorithm but your pages should not be edited all the time. For example, Google prefer product descriptions which are sensitive to time and cover most recent events. Therefore, develop a way to update some content in your webpage at least once in a year or so.
Top factors for SEO
1 – Keywords
You need to determine the keywords to write on your publication, website, blog post, article or any other webpage which you intend to optimize for search. For you to find the correct keywords, you need to be logical and customer-centric. Also, use free optimization tool of Google and try as much as possible to review the keyword strings to determine the correct one’s for you. In addition, create a baseline to assist you identify your current rank against your competitors.
2 – Title Tags
The title of every page matters for your SEO. In the title, make sure the right keywords that you target are added. Ensure to put the keywords in the website’s URL, headings and subheadings. This will help improve your ranking.
3 – Body Content
Your webpage’s content is extremely significant because it determines how the page is listed in the search engine database. Ensure every document contains a main topic and a link from a page to another if you want to change subjects. For you to achieve good ranking, you have to make choices. However, the traffic which reaches your webpage is usually untargeted and there is always a barrier as a result of the competition for keywords. Also, try to ensure that your content is clear and reader targeted. It is always advisable to front-load the copy in order to optimize the content.
4 – Meta Data
Meta data is actually the information which is not visible to visitors and it includes Meta title, Meta keywords and Meta description. Meta title is the title of your page and the keywords. Meta keywords refer to the names of relevant keywords on the page including the themes of the webpage content. This might not determine the search results but it can assist in the site search. Meta description refers to the description of webpage content and the keywords.
5 – The links
Links are really important factors for your SEO. Link building come in three types which include internal, inbound and outbound links. It is very vital to use links correctly within your website. Internal links link one page to another for users to move easily within your website as they look for required information. Outbound link building links your website to the websites of relevant third parties. Finally, inbound link is the link into your webpage and it should use the correct anchor text containing your targeted keywords.